What is in the sixteen pages

The opening of the book, complete.

01

A Hundred Yards

The entire prologue. A boy, two water jugs, and a walk that had no days off.

02

Behind the Refrigerator

The night my mother came home late and asked me one question I have been answering ever since.

03

The Twelve Edge Principles

All twelve, in full, mapped to the chapters where each one was born.

04

The E.D.G.E. Framework

Execution. Discipline. Growth. Endurance. Where it came from and what each one costs.

05

When Everything Fell at Once

The first page of the closing chapter. The season the E.D.G.E. did not save me.

From the prologue

Some people have a well and no standard.

My family had a standard and no well.

I will take the standard every time.

Because a standard can dig a well. A well cannot dig a standard.

The First Hundred Yards · page four

The author

James Becton

James Becton has carried water, jumped out of airplanes, run factory floors, buried businesses he built with his own hands, and stood back up every single time. He served as a United States Army Airborne Paratrooper, then spent more than thirty years leading operations at MillerCoors, Sharp Electronics, McKesson, and General Motors.

He has hired people, grown people, promoted people, and let people go, and he watched one truth prove itself over and over: resumes lie, and pressure tells the truth. That truth became this book. He is an ordained minister, an MBA, and a builder. He lives and builds in the Memphis area. And he is only getting started.

Yard one hundred

Come move the refrigerator with me.

Sixteen pages. Twenty minutes. It reads fast. Some of it stays considerably longer.

Send me the free chapters

No spam. Unsubscribe anytime.